AI-POWERED VIDEO PRODUCTION AND POST-PRODUCTION
KEEP THE PERFORMANCE.
CHANGE THE WORLD.
Transforming real footage into new visual possibilities.
Before
AI concept demonstration
LIVE ACTION × AI × VFX
SAME PERFORMANCE.
NEW REALITIES.
See the switch.
SAME SHOT. NEW POSSIBILITIES.
AI concept stills featuring fictional people — not client projects. These static comparisons illustrate possibilities, not performance continuity across a video.
01 / A new world
From a neutral studio to a reflective desert at sunset — a new environment built around the same character.
02 / Beyond the set
A simple studio platform becomes a dramatic stage above a canyon — expanding the world beyond the practical set.
03 / Change the light
Daylight becomes neon night, with new illumination and reflections across the same street scene.
04 / Restyle the character
A digital wardrobe transformation gives the same character a striking new look.
05 / Reimagine the details
Iridescent makeup and chrome accents transform the look while preserving the character’s face.
06 / Bring a new presence
A photoreal panther joins the scene with integrated lighting, contact shadows and reflections.
What I Do
AI & VFX Solutions for Live-Action Projects
I work with filmmakers, production teams, and creative agencies to integrate AI into real-world video production – from early planning to post-production.
01
AI Visual Development
I help develop visual concepts through AI-generated storyboards, animatics, and reference imagery, making it easier to explore ideas and plan complex shots before filming.
02
AI Environments & Set Extensions
I create, replace, and extend environments, transforming existing footage into new locations while preserving the original camera movement and performance.
03
AI Elements & Character Integration
I create and integrate AI-generated characters, objects, and visual elements into live-action footage, combining AI workflows with traditional VFX and compositing techniques.
04
VFX Compositing & Finishing
I refine and integrate visual elements through tracking, masking, lighting adjustments, shadows, cleanup, and compositing to achieve a consistent and believable result.
MY WORKFLOW
How
it works.
From Concept to Final Frames
A flexible workflow designed to combine live-action production with AI-assisted visual effects.
01
Concept & Storyboard
I develop or review your script and create AI storyboards or animatics to explore the visual direction before filming.
02
Pre-Production
I plan the hybrid live-action and AI workflow, defining the required environments, characters, visual assets, and technical shooting requirements.
03
Production Support
Your production team handles filming. When needed, I provide on-set VFX supervision to help ensure the footage is captured correctly for post-production.
04
Picture Lock & Handover
Once the edit is locked, I receive the selected shots and source materials prepared according to the agreed post-production requirements.
05
AI & VFX Post-Production
I create and integrate environments, characters, and visual elements using AI-assisted workflows and traditional compositing techniques.
06
Final Delivery
I deliver the completed VFX shots with the visual changes integrated, ready for final editing, colour grading, and finishing.
15+
Years of experience
About Me
Martin Simeonov.
Creative Director · Motion Graphic Designer · AI Generalist
Hands-on creative director with 15+ years in television, animation, motion graphics and advertising.
I combine visual storytelling, VFX and AI to shape ideas from concept to final production — with a focus on smarter creative workflows.
Storytelling / Animation / VFX / AI
Have a Project in Mind?
YOUR FOOTAGE.
NEXT LEVEL.
Whether you’re developing a new concept, preparing for a shoot, or looking to transform existing footage, I’d be happy to explore how AI and VFX can support your project.
Share your idea, script, visual references, or footage, and I’ll help you identify a practical approach based on your creative goals and production needs.
Let’s Bring Your Vision to Life.
Martin Simeonov | MSS Creative